You heard it first at PoorBoy — big changes are coming from Fit Foods!
If you’re a fan of MUTANT or PVL Pure Vita Labs, you’re going to want to pay attention. Fit Foods, the company behind both MUTANT and PVL, has several changes coming to its protein lineup — including two brand-new protein products, new sizes, discontinued products and some major changes to the existing MUTANT lineup.
And of course, PoorBoySupplements.com plans to be right there as these new products hit the market.
PVL ISO CLEAAR Clear Protein Is On The Way!
One of the products we’re most excited about is the brand-new PVL ISO CLEAAR Clear Protein — and PoorBoy already has it on the way!
Instead of mixing into the traditional thick, creamy protein shake most of us are familiar with, ISO CLEAAR mixes into a light, fruity, juice-style protein drink. Each serving delivers 20 grams of protein and amino acids with only 80 calories, zero sugar and a dairy-free formula.
PoorBoy will be bringing in all three flavors:
- Blue Slushie
- Grape Refresher
- Summer Peach
ISO CLEAAR will also be available in two different sizes, giving you the option to try the smaller tub or stock up with the much larger 4 lb size.
If you're tired of drinking another chocolate or vanilla shake every time you want more protein, this is going to give you a completely different option.
MUTANT Whey Extreme Is Coming
PVL isn't the only Fit Foods brand getting something new.
As we told you earlier, MUTANT is preparing to launch its new budget-friendly Whey Extreme Protein, and PoorBoy plans to have it as soon as it becomes available following this year's Mr. Olympia in Las Vegas.
The initial lineup is expected to include:
- Chocolate Milkshake
- Vanilla Milkshake
- 1.6 lb and 4 lb sizes
The idea behind Whey Extreme is simple: give MUTANT customers another protein option at a more budget-friendly price at a time when protein and raw-material costs continue to climb.
Even better, you don't have to wait until launch day to find out if you like it.
We currently have FREE MUTANT Whey Extreme samples available at PoorBoySupplements.com, giving you the chance to try it before you can even buy a full tub!
MUTANT Protein Sizes Are Changing
The protein business has changed dramatically over the last several years. Raw-material costs, ingredient availability, manufacturing expenses and transportation costs continue to affect what brands can produce and what consumers ultimately pay.
According to the latest information provided to PoorBoy, those pressures are leading to several changes across the MUTANT lineup.
MUTANT Whey is moving from the traditional 5 lb bag to a 4 lb size.
MUTANT Hardcore ISO is also transitioning from its 5 lb jug to a new 4 lb size.
Those changes allow MUTANT to adjust to increasing costs without simply continuing to push the retail price of a 5 lb protein higher and higher.
Some MUTANT Products Are Also Leaving
New products sometimes mean older products have to make room.
The recently introduced MUTANT Hardcore Whey, which replaced MUTANT Pro, is being discontinued.
We're also being told that MUTANT Greens in Berry Good and Chocolate are being removed from the lineup.
And another PoorBoy favorite could be next.
MUTANT MIND FK is currently next on the chopping block.
If MIND FK is one of your go-to products, this may be one you'll want to keep an eye on as existing inventory works its way through the market.
Why These Changes Can Mean HUGE Savings at PoorBoy
This is also a perfect example of how PoorBoySupplements.com is able to offer premium supplements at prices you don't normally see.
When a manufacturer changes a label, reformulates a product, changes flavors, reduces a container from 5 lbs to 4 lbs, discontinues an item or launches an entirely new version, there can be perfectly good inventory from the previous lineup that needs somewhere to go.
That's where PoorBoy comes in.
We specialize in purchasing overstock, discontinued products, previous labels, short-dated products, packaging changes and other inventory directly from brands and their authorized channels.
Instead of that inventory disappearing, we're able to purchase it at drastically reduced prices — and pass those savings directly on to you.
That's why you regularly see premium-name supplements in the PoorBoy Clearance Bin for 50–90% off regular retail prices.
Stay Tuned — There Is A Lot More Coming
Between the launch of PVL ISO CLEAAR, the arrival of MUTANT Whey Extreme, changing protein sizes and products leaving the MUTANT lineup, there is a lot happening at Fit Foods right now.
And we'll continue bringing you the information — and the deals — as soon as we get them.
For all the latest on MUTANT, PVL Pure Vita Labs and the newest Fit Foods releases, stick with PoorBoySupplements.com.
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